"Secondhand Smoking" is a visual advertisment for The German Childhood Cancer Foundation of the German Leukemia Research Assistance. DKKS is a non-profit organization that is committed to the fight against cancer in childhood and adolescence and trying to help those affected in dealing with the disease. This visual text depicts a child leaning up against his smoking father saying "I'd love to quit smoking. But my dad wont let me.". This ad's main audience is most evidently parents who smoke. The DKKS main purpose in publishing this ad was to perpetuate the fact that secondhand kills others and especially children of smokers. The most evident rhetorical device that the DKKS uses is an appeal to pathos. By choosing a saddened young child as the focal point for their ad and stating that 'Secondhand smoking is Firsthand killing". The DKKS make audiences feel sadden and even angry that a young child who doesn't smoke at all is being killed by secondhand smoking from his father. I think that the DKKS are successful and effective in their purpose to make people aware of the dangerous effects of secondhand smoking. By utilizing the portrait of a young vulnerable child they were able to evoke sadness from audience and bring awareness to the secondhand smoking effects. Overall the DKKS published an compelling advertisement that brings to light the issue of secondhand smoking.
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