The Bangalore Traffic Police created an ad campaign to bring awareness the results of distracting driving. The image shows a woman grimacing away from her phone as blood spurts out of, it next to a text stating "Don't Talk While He Drives". This is used in order to shock people from talking to friends and family while they drive, the main purpose of this advertisement. The ad uses grotesque imagery in order to convey this purpose. The use of blood spattering implies that something gruesome is happening to the person she is talking to and the quote ties the image all together, which further applies the message that distracted driving can kill you. The gross and uncomfortable use of blood helps add the shock value needed in order to grab their audiences attention. Boldly showing the real price of distracted driving. The police effectively use this imagery to shock viewers and show them the consequence of using ones phone while driving. Thus causes their audience, couples and people who talk on cell phones while driving, to rethink their dangerous habit. The Bangalore Traffic police make a strong and uncomfortable ad, causing one to think twice before talking on the phone while driving.
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